Instead of spending time criticizing yourself, try to take an objective approach to understanding your personal journey. Performing a SWOT Analysis is a great way to retrain the way you think about yourself.
S – Strengths. List areas in which you excel. What types of work do you find most rewarding, and what training do you have? If you are not sure about this, think about the types of things that others often ask you to do.
W – Weaknesses. What types of work do you dread doing? Are there things that you consistently avoid or put off until the last minute? Take note of training and skill deficiencies that you may have.
O – Opportunities. Name specific ways that you can work to grow. Do you have access to professional help? Can you take courses or get training to make your strengths stand out and overcome your weaknesses?
T – Threats. Insecurities, physical and mental health, and external forces such as cash flow can threaten your ability to focus and become the best version of yourself.
We all need to take stock of where we are in order to achieve success. Personal SWOT analysis can help us do that without becoming so bogged down in our weaknesses that we forget about all the great things we can do. Below is an example of how a personal SWOT analysis might look for an individual trying to land freelance marketing jobs.
Become an asset-based thinker to maximize your strengths.
Develop a growth mindset and recognize that successful people are always striving for improvement.
You do have to consider weaknesses, but in some cases, you might be able to delegate tasks that aren’t your strong suit to other people. For example, our freelance marketer who is a whiz at design but awful with social media could learn to navigate various social media platforms. He or she could also outsource the social media work to another person and focus solely on design.
If you take a myopic approach to your life and focus only on weakness, you will only grow in the areas where you have identified a problem. When too much of your focus goes toward problems, you cripple your ability to fully make use of your strengths.
For example, J.K. Rowling’s Harry Potter series has delighted fans from many countries around the world. J.K. Rowling, while brilliant, doesn’t speak all 68 languages into which her work has been translated. It wouldn’t be a good use of her time to try to learn all those languages either. It is much more efficient for her to focus on the craft of writing and outsource the translations to many different translators.
Of course, being multi-lingual is an excellent skill, and you shouldn’t be afraid to learn new things. It’s just that sometimes that cost of the skill you need to learn is too high to make it beneficial for you to learn it. Let someone else use their strengths in concert with your own so that you can both be happier and more productive.
Check back next week for tips for being more successful!
Article by Angelina Phebus, Lifehack